I read a great book actually i listened to it on the seven cd set that is a must read for any business person called, the long tail, why the future of business is selling less of more by chris anderson. When so many people are wasting countless millions on ineffective marketing the long tail is the doorway to a method of marketing products or services that is absolutely free to implement. If you havent, you dont live on this planet not that theres anything wrong with that. The\long tailview was coined and popularized by chris anderson 1, 2 to describe consumers demand for niche products in an age of in niteinventory retailers. He embraces the long tail concept with the fervor of a visionary. We all know that if you want to open a successful restaurant one of the consideration is location. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. The new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. There it remained for nearly a decade until, as chris anderson recounts in the long tail.
The main characters of this business, non fiction story are. With great anticipation, i preordered chris andersons the long tail two months ago. Why the future of business is selling less or more, chris anderson. He maintains a blog, the long tail, which he updates with impressive regularity. When you think about it, most successful internet businesses are capitalizing on the long tail in one way or another. This book is written by chris anderson and name of this book is free pdf. The long tail by anderson, chris and a great selection of related books, art and collectibles available now at. The long tail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc. Like but our tendency to give scarcity more attention than abundance has caused us to ignore the many examples of abundance that have arisen in our own lifetime, like corn, for starters. Jul 08, 2008 in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as missesthe endlessly long tail of that same curve. Perhaps it would be churlish to point out that in economics, the demand curve depicts the relationship between price and demand. Interview with chris anderson, author of the long tail. The longtail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc.
Chris anderson is the most forwardlooking and articulate speaker about the effect of new technology on business. Why the future of business is selling less of more pdf epub book. Andersons evangelistic tone can grow tiresome, but for the most part, the former editor in chief of wired is an entertaining writer with a knack for the clarifying anecdote. I like this approach, as the long tail is not a howto, but a because why. He thinks online retailing portends dramatic changes in our culture and economy, all good. The long tail approach, by contrast, is to simply dump huge chunks of the archive onto barebones dvds, without any extras or marketing. In particular, anderson nds that a substantial fraction of revenue is generated from specialty items not available in traditional. As a business concept, the long tail phenomenon is. He was with the economist for seven years before joining wired magazine in 2001, where he was the editorinchief until 2012. In the most important business book since the tipping point, chris anderson shows how the future. Jul 08, 2008 the long tail is a book i recommend all my clients to read. Chris anderson is the editor of fast company magazine. He embraces the longtail concept with the fervor of a visionary.
One of the reasons that free is often so hard to grasp is that it is not a thing, but rather the absence of a thing. This passage from the long tail, pretty much sums it all up. In entertainment industries such as movies, television, music, and book publishing, a few products and services are wildly successful each year. The first edition of the novel was published in 2006, and was written by chris anderson. Anderson first introduced the term in an article written for wired in 2004. He is known for his 2004 article entitled the long tail. See all 6 formats and editions hide other formats and editions. Boken har kommit i svensk oversattning, med samma titel, varen 2007. The long tail ebook by chris anderson rakuten kobo.
Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high. Chris anderson introducing the long tail cwf08 06 youtube a few had a lot, a lot had a few what do you think he means by this. I received it last week and have read it through fairly quickly. Why the future of business is selling less of more, a new force called intervened. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. The long tail by chris anderson posted on august 8, 2006 by juliana rotich i am still reading this book at this point, but just had to recommend it, and if there are any of you reading it right now, i would welcome your thoughts on it as well. The long tail theory took shape in an article by chris anderson, editor of wired magazine, which grew into the 2006 book the long tail. Why the future of business is selling less of more by chris anderson. What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes ava. Chris anderson born july 9, 1961 is a britishamerican author and entrepreneur. Nov 12, 2017 the long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. Why the future of business is selling less of more, became a bestseller. Boost your life and career with the best book summaries. Winner of the gerald loeb award for best business book of the year.
The book, andersons first, is an expansion of his 2004 article the long tail in the magazine. Chris anderson har aven gett ut en bok i amnet med titeln the long tail. The presentation explains the 8020 rule, what happens when the market moves from scarcity to abundance and what the long tail means for the entertainment industry. The long tail pdf summary chris anderson 12min blog. The principles of the long tail linkedin slideshare. He is an angloamerican entrepreneur, author, and columnist. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of.
The long tail takes its title from those millions of niche buyers who show up on sales graphs as a tail whose spending. The long tail by chris anderson ft business book of the. Everyone has heard about chris anderson s article, book, and blog, the long tail. Chris andersons book on the topic, the long tail, is due out from hyperion this summer. Why the future of business is selling less of more.
Jan 15, 2012 chris anderson introduces his theory here. The long tail theory chris anderson linkedin slideshare. Description book the long tail by chris anderson the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. If you are the publisher or author of this book and feel that the.
Call it the silver series and charge half the price. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a. The book was listed in the new york times nonfiction best sellers list. Chris obtained his college degree from the george washington university and continued studying quantum mechanics, and science journalism at berkeley. Chris anderson, editor in chief of wired magazine, first coined the term long tail in october 2004 to describe the shift away from a focus on a relatively small number of hits mainstream. For the first time in history, archives have a business model. The book was initially published on july 11, 2006, by hyperion. Dec 05, 2006 the long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned just how greatly the niche market will rework our common popular culture. For example the head is a high street retailer such as hmv. But you cannot have everything, let alone a theory to cover it.
Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. The main thing is that anderson explores his chosen field very thoroughly, and writes easy and approachable prose. How technology is turning mass markets into millions of niches. Everyone has heard about chris andersons article, book, and blog, the long tail. Jan 19, 2011 winetta lees presentation the basic principles of the long tail looks at chris anderson s theory of the long tail. The long tail by chris anderson books the guardian. Why the future of business is selling less of more chris anderson. The long tail is an online film distribution service such as amazon. The book was published in multiple languages including english, consists of 288 pages and is available in paperback format. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned. I enjoyed the book as it was much more of a social commentary than a business manual. Those with limited interest in american popular music might be advised to skip bits.
Chris anderson was born in london on july 9 th, 1961. The long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. In the long tail, chris anderson offers a visionary look at the future of business and common culture. Chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. Why the future of business is selling less of more by anderson, chris and a great selection of related books, art and collectibles available now at. To summarise, anderson states that the tail of the demand curve has flattened out, and become infinitely long. The long tail theory can be applied to the film industry in terms of how films are distributed. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of its at the head of the demand curve and. His first book, the long tail, is the definitive account of how the internet undermined blockbusterculture and created an economy of targeted niche products. Aug 10, 2006 there it remained for nearly a decade until, as chris anderson recounts in the long tail. Chris anderson examines the rise of the niche in todays economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the. It belongs on the shelf between the tipping point and freakonomics. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the internet age, showing where business is going and exploring the huge opportunities that exist.
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